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SOCIAL MEDIA ADVERTISING

Been tempted to click the ‘Boost’ button on Facebook to get some extra likes on your page? STOP!
You need to how social media advertising can be used to generate return on investment for your hotel – all without confusing yourself with the CTR, CPC, CPM, and more acronyms that just make your head hurt. 

  •          Defining your audience, and finding them on the right social media advertising medium
  •          Building your social media audiences
  •          How to reverse-engineer the goals of the hotel into actionable social media advertising KPIs
  •          Selecting the right type of campaign type – conversions, brand awareness, engagement, video views and more.
  •          Using the Facebook Pixel to increase and measure conversions
  •          How to run split testing and why you would
  •          Instagram advertising and what it is useful for
  •          Remarketing to your website visitors
  •          Creating custom and lookalike audiences from your databases
  •          Ideal KPIs for click-through rates (CTR) and cost per click (CPC)
  •          Quantifying your results using Google Analytics

Date and time

Thu July 5, 2018, 9:30 am to Thu July 5, 2018, 11:30 am

Location

Duke of Brunswick Hotel, 207 Gilbert Street, Adelaide, South Australia 5000

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