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The Advertising Code of Practice (related to gambling) is a set of compulsory guidelines governing all gambling-related advertising. Like the Responsible Gambling Code of Practice, its framework is also designed to minimise gambling-related harm.
Under the Advertising Code of Practice, all gambling-related advertising must be socially responsible and must not mislead or deceive the customer.
Gambling-related advertising covers media advertising, signs displayed both inside and outside of gaming venues, information distributed to people who play gaming machines, promotions and information relating to winning or prizes that can be won by playing gaming machines. The code also stipulates the types of sounds associated with gaming activities that can be advertised and when gaming-related advertising can be broadcast.
The Advertising Code of Practice has specific directions about gambling-related advertising and minors (people aged under 18 years old). It states that when venues advertise gambling products, the advertisements must not be directed at nor portray minors participating in gambling activities.
Gaming venues must also comply with existing Commonwealth and State advertising laws and relevant advertising industry codes of practice.
It is a condition of a gaming licence conditions that a licence-holder must comply with the code. If a licence-holder does not, he or she will be in breach of the licence and could be face penalties in accordance with the Gaming Machines Act 1992.
A copy of the Advertising Code of Practice can be obtained below.
GM-AdCode-V02-2011.pdf