ONLINE DIGITAL MARKETING & SALES WORKSHOPS (BOOKINGS CLOSED)
Transform
how you market your venue.
This 12-month online workshop series is designed to help South Australian hospitality operators strengthen their marketing and sales with practical, real-world skills - without stepping away from their business.
Built specifically for the realities of the industry, the program combines live, interactive workshops with ongoing coaching support, ensuring you don’t just learn the fundamentals, you implement them.
Whether you're a business owner, venue manager or emerging leader, you’ll develop the confidence and capability to deliver measurable outcomes, from stronger brand positioning to increased bookings and improved customer engagement.
From storytelling and content creation to paid advertising, automation and AI-driven insights, every session is designed to be immediately applicable to your venue.
How the Program Works
Each topic is delivered across a 4-week cycle, combining learning with hands-on support:
- Two x 2-Hour Online Workshops
- Live, interactive and practical
- Focused on building real assets for your business
- Optional: Two x 30-Minute Coaching Calls
- Troubleshooting, Q&A and accountability
- Refinement and optimisation of your work
What You'll Receive
- Session recordings for flexibility
- Downloadable workbooks & AI prompt packs
- Live demonstrations (“show me this in action”)
- Practical templates aligned to each workshop
Please contact Natarsha Stevenson at the AHA|SA on 8232 4525 if you have any questions.
2026-2027 Workshop Dates & Topics - BOOKINGS CLOSED
May 2026 – Crafting Your Brand Story - Stand out in a saturated market by building a powerful, relatable brand narrative
Tue 12 May – Session 1 (10am–12pm)
Tue 19 May – Optional Coaching Call 1 (10–10:30am)
Tue 26 May – Session 2 (10am–12pm)
Tue 2 June – Optional Coaching Call 2 (10–10:30am)
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June 2026 – Guest Experience & Digital Touchpoints - Align your online presence with real-world service delivery
Tue 9 June – Session 1
Tue 16 June – Optional Coaching Call 1
Tue 23 June – Session 2
Tue 30 June – Optional Coaching Call 2
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July 2026 – Content That Converts - Create thumb-stopping content and visual campaigns that actually drive bookings
Tue 7 July – Session 1
Tue 14 July – Optional Coaching Call 1
Tue 21 July – Session 2
Tue 28 July – Optional Coaching Call 2
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August 2026 – Getting Strategic with Social Media - Match the right platforms with the right content and strategy
Tue 4 August – Session 1
Tue 11 August – Optional Coaching Call 1
Tue 18 August – Session 2
Tue 25 August – Optional Coaching Call 2
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September 2026 – Video Creation for Hospitality - Learn the tools and techniques for DIY venue video production
Tue 8 September – Session 1
Tue 15 September – Optional Coaching Call 1
Tue 22 September – Session 2
Tue 29 September – Optional Coaching Call 2
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October 2026 – AI Tools for Marketing Efficiency - Explore how AI can support your content creation and scheduling
Tue 6 October – Session 1
Tue 13 October – Optional Coaching Call 1
Tue 20 October – Session 2
Tue 27 October – Optional Coaching Call 2
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November 2026 – Paid Advertising Deep Dive - Target your ideal customer through Meta, Google and more
Tue 10 November – Session 1
Tue 17 November – Optional Coaching Call 1
Tue 24 November – Session 2
Tue 1 December – Optional Coaching Call 2
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February 2027 – Marketing Automation Basics - Understand workflows, email nurture, and messenger bots
Tue 9 February – Session 1
Tue 16 February – Optional Coaching Call 1
Tue 23 February – Session 2
Tue 2 March – Optional Coaching Call 2
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March 2027 – Measuring Success: Analytics & KPIs - Learn what metrics matter and how to track ROI
Tue 9 March – Session 1
Tue 16 March – Optional Coaching Call 1
Tue 23 March – Session 2
Tue 30 March – Optional Coaching Call 2
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April 2027 – Online Reputation Management - Harness reviews, feedback and sentiment to drive loyalty
Tue 6 April – Session 1
Tue 13 April – Optional Coaching Call 1
Tue 20 April – Session 2
Tue 27 April – Optional Coaching Call 2
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May 2027 – Predictive Marketing & AI Insights - Use AI tools to identify customer trends before they happen
Tue 4 May – Session 1
Tue 11 May – Optional Coaching Call 1
Tue 18 May – Session 2
Tue 25 May – Optional Coaching Call 2
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June 2027 – Integrated Digital Strategy Planning - Pull it all together into a clear, actionable plan
Tue 1 June – Session 1
Tue 8 June – Optional Coaching Call 1
Tue 15 June – Session 2
Tue 22 June – Optional Coaching Call 2
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2025-2026 Workshop
Dates & Topics - BOOKINGS CLOSED
All sessions run from 10:00am to 3:00pm at The Duke of
Brunswick Hotel, 207 Gilbert Street, Adelaide.
- Friday 5 September 2025: Crafting Your Brand Story – Stand out in a saturated market by building a powerful, relatable brand narrative.
- Friday 3 October 2025: Guest Experience & Digital Touchpoints – Align your online presence with real-world service delivery.
- Friday 7 November 2025: Content That Converts – Create thumb-stopping content and visual campaigns that actually drive bookings.
- Friday 6 February 2026: Getting Strategic with Social Media – Match the right platforms with the right content and strategy.
- Friday 6 March 2026: Video Creation for Hospitality – Learn the tools and techniques for DIY venue video production.
- Friday 10 April 2026: AI Tools for Marketing Efficiency – Explore how AI can support your content creation and scheduling.
- Friday 1 May 2026: Paid Advertising Deep Dive – Target your ideal customer through Meta, Google and more.
- Friday 5 June 2026: Marketing Automation Basics – Understand workflows, email nurture, and messenger bots.
- Friday 3 July 2026: Measuring Success: Analytics & KPIs – Learn what metrics matter and how to track ROI.
- Friday 7 August 2026: Online Reputation Management – Harness reviews, feedback and sentiment to drive loyalty.
- Friday 4 September 2026: Predictive Marketing & AI Insights – Use AI tools to identify customer trends before they happen.
- Friday 2 October 2026: Integrated Digital Strategy Planning – Pull it all together into a clear, actionable plan.
Note: No sessions are scheduled in December or January.
The
AHA|SA's Digital Marketing & Sales program is an initiative of the
Government of South Australia’s Office for Small and Family Business and the
South Australian Small Business Strategy 2023 – 2030.