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Support package for the live music industry

See it LIVE


The Premier has announced a new $10 million See it LIVE support package which will revive the live music industry through a range of support for live music and hospitality venues, promoters and more.

There are various vouchers and grants that pubs and other licensed venues can apply for.

From Sunday 19 June 2022 there are three initiatives available:

See it LIVE e-vouchers

Register for See it LIVE e-vouchers worth $400 each for live music and hospitality venues to host live music. The vouchers will help music acts get back into pubs, clubs, small bars, restaurants, cafes and other smaller venues.

Complete the online registration form before 19 July.

Learn more and register:

Venue Improvement Grants

A $1 million scheme of 200 grants of $5,000 each to allow eligible venues to upgrade so they can cater for live music performances. This could assist with modifying layouts to allow for a small stage, create better viewing spaces for audiences, improve acoustics or upgrade sound systems including mixing equipment, speakers and PA systems.

This grant program will close for applications as soon as funding capacity is fully expended.

Learn more and apply:

See it LIVE Event Grants
Available for SA-based promoters, organisations and businesses, to help meet costs including engaging musicians and technicians, marketing and promotion costs and ensuring the event is COVID-19 safe. Learn more and apply:

For further information on the full program available, visit

82% of Live Music in SA is in Hotels and Pubs!

Music SA has released the 2016 Live Music Census 2016, and it’s again a fantastic acknowledgement that traditional pubs and hotels provide 82% of live music in Adelaide. That’s up from 80% in 2015 - Brilliant!

Music SA Live Music Census - HIGHLIGHTS:


• 1101 gigs were presented in May 2016

• 208 venues hosted live music

• Hotels provided 899 gigs across 153 venues – (81.6% of gigs and 73.5% of venues)

• There were 23 gigs across 6 Entertainment Venues, 47 gigs in 13 Clubs, and 36 gigs in 6 Restaurants

• Only 2 small venue licences had live music, hosting 4 gigs across the month (that’s up from 1 venue & 3 gigs in 2015).

• Gigs were 33% original and 67% covers

• The suburb of Adelaide provided the most live music

• Adelaide City provided the most live music

• 14 of the Special Circumstances Licences were Hotels

For more information, see the documents below.

Live Music Thinker Martin Elbourne

Claims that hotels are hurting the live music industry in South Australia are far from accurate. In fact, the Live Music Thinker Martin Elbourne said Adelaide has too many! SA actually has more venues that other states by head of population – but fewer bands and less public support for those acts. This video helps put perspective and accuracy into the live music debate.

Live Music Adelaide from AHA|SA on Vimeo.